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Luyou (China) Co., Ltd. in Beijing held a massive "brand endorsement contract Luyou Nash conference," Steve Nash the NBA declared the most outstanding point guard and two-time NBA most valuable player award winner , formally the Renlou You Brand Ambassador, sounded Luyou brand sporting goods companies into the first echelon of China's horn, but also indicates that the Friends of 2011 exposed the full launch of the new brand strategy nike air max!

As Luyou the latest brand ambassador, Nash is the NBA players signing national sports brand, the most heavyweight figures. Local media said the United States intends to pursue rocket Nash, even at the use of Yao Ming, Aaron Brooks transaction, this message has not been confirmed. However, Luyou Nash has signed a one step ahead.

Signing ceremony in the Activities, Luyou (China) Company Ltd. Mr. Ding Lusheng Nash representatives attending the formal exchange agreement, Lu became a symbol of the Friends of Nash brand spokesperson. Luyou Nash also co-sponsored with the Chinese children sports for charity "Friends of Steve Nash Love Lucy playground" project, and officially launched for young Chinese designers and sports fans, "Nash Logo Design Competition" plan, again Friends of enriched Lu brand spirit and meaning of the brand. At the same time, "Nash logo design contest" is officially launched, the competition aims to more sports enthusiasts and designers in Luyou brand design, close friends of the brand experience exposed the movement of warm elegance and Nash.

As the current domestic sports brand heavyweight signing NBA players most other figures, revealed endorsement by the Friends of Mr. Nash, is exposed to the Friends of brand content as well as a distillation of the spirit of sport, air max 90 but also exposed the Friends of the important Chinese sporting goods market position embodiment, it deserved to be exposed Friends of brand development and an important milestone in the history.

Set off a cold and windy winter down jacket and nike air max shoes in advance sales frenzy, the world's leading fashion brand Bosideng down trend to take advantage of promoting the "dream-hyun 09 fashion dress up" theme of marketing activities, selling the limelight for a time goes. November 2 to 22 during the three weeks, Bosideng sales of 697 million yuan down jacket (below), greatly increased 86% over last year.

Baimao stores in Bosideng, selection, fitting down jacket filled with shelves of consumers between the channels, the cash register is also full of people. Staff said, these days the average daily sales are down jacket in five, six hundred, three hundred thousand or so sales of some models that sell well to sell five-day, sixty.

In the past few days, the production workshop Bosideng lit, busy assembly line workers in the former concentrating on rushing down jacket, the processing of several thousand square meters workshop echoed the sewing machine beep with one swing of the busy scene. Storage Center, the porters are the goods shipped and out of tight site, a forklift up and down the fork down jacket FCL FCL cars, trucks loaded with goods bound for the country continuously. Although the cold weather to earlier than usual, but the Bosideng Group has been effective order management and manufacturing strategy, even in the face unexpected early winter, still the quality and quantity of production, and to meet the market demand for the rapid increase , which led Bosideng overall sales. Meanwhile, Bosideng in style and design innovation, again led the fashion industry to upgrade down jacket, down jacket in the habit of converting consumer awareness, whether it is color, fabric or style, accessories, will allow us to experience down fashion to the charm.

Bosideng led in promoting the brand to expand the market, in order management, materials testing, manufacturing, outward processing, storage, logistics, marketing services, and other sectors into a comprehensive ERP information engineering, network information technology and electronic business platform to create rapid reaction supply chain. Which hot-sale terminals, which can be color number out of immediate feedback to the company headquarters, for the production and marketing decisions and adjustments to provide reference, Down in the shortest time to delivery from the plant to more than 80 domestic companies and more than 5,000 retail trade network, end-market competition for the provision of adequate logistical support.

Fashion and changing rapid response and adequate supply. Bosideng integrated design and innovation, information management and scale advantages, strong market demand for intensive season full of plans. The pursuit of quality perfection over the years, focus on brand loyalty and air max 90 market intensive, but also makes the market confidence in the future Bosideng this winter.

A pair of Nike air max 90 shoes, in the eyes of different people, its value will be very different position, giving us the thinking is different. In the eyes of people who only enough food and clothing which is out of reach, even dare to think; in well-off people's eyes, it is the high-end consumer goods, but also enjoy what heartache; richest person in the eyes is nothing but a pair of very ordinary shoes. In my eyes it is another thing, the first pair of shoes for this analysis, estimated price of 40 yuan material, technical inputs and processing fees estimated at less than 20 yuan, advertising and agency fees estimated at 50 stars, do not add up more than 100 yuan, but its price is generally 500 or more, the brand is estimated that Jordan yuan in 1000. Why such a high star agent fees, for example, is not well-known Le Langzhanmusi nba superstar Nike have to pay him one year $ 10,000,000, that is to sell 200,000 pairs of Chinese shoes, Nike go all of his income . And that he simply signed by a number of stars in Nike, a member of such other golfers such as Tiger Woods's advertising revenue is even more substantial.

I can see it is very huge profits for those who are not much brand footwear manufacturers in China, the door to see red eyes, a pair of Nike to sell, he sold ten pairs air max TN than the however. Nike biggest success is that he will every year nba rookie incurred under the command of the best in the industry have seen a variety of sports a shiny hook in the game dance. Adi endless jealous but do nothing, then the most regret than a Nike Jordan was away, the achievements of today's Nike Kingdom, and China had to pick up some good brands that they pick the rotten persimmons left as a brand spokesperson.

Above is from a business up about Nike, I also talk on the other hand, it also associated with love. One might see here, do not understand it have anything to do with love, it is not Cupid's arrow. I think it was even more severe than Cupid's arrow, when my high school to college, I found the school couple of men wearing Nike basically, and most of the girls boys like to wear Nike shoes, which Nike shoes can be obtained when the Cupid's arrow, the modern version of the matchmaker. Between this reason I do not have to speak carefully, and surely we are all sensible, and now the love is built on top of male financial female appearance.

Of course I was one of those well-off family, I usually wear homemade 361, Li Ning, I think the quality is very good, domestic than foreign goods are not necessarily of poor quality. Last time I saw a news boss had an accident driving a BMW car, he found compensation for agents, who knows the attitude is very cold. He angrily went to the mother river of life where the only domestic products swear, I think the idea is not that a patriotic person. I can use the principle of such a thing as domestic products use domestic air max LTD products, it is impossible to use instead of foreign goods, but also advise you not to buy Japanese goods death sentence.

According to reports, Nike has confirmed the news that it will be expanding its range of iPod-enabled shoes by moving on from a limited selection to a wide range in the coming months. The company plans to make all its running shoes compatible with its Nike + iPod technology by the end of this year.

In the Nike + iPod technology, a sensor called 'Nike Plus' is attached to the shoes, which allows runners to track their time, distance, pace, and the amount of calories burned with the Apple iPod.

Reportedly, the news came out when the company revealed its third quarter results last week. The results revealed that the revenue has shot up 9 percent to $3.93 billion, from $3.61 billion last year. Mark Parker, President and Chief Executive Officer, Nike said that consumers want a more compelling and relevant experience wherever and whenever they shop leading the company to plan some changes in its retail strategy.

By grabbing the opportunity they intend to take Nike and the industry to someplace new, where consumers have experiences that are physical and digital and mobile. Although the company has not released any details on any of the products, it has, however, said that consumers can expect some of these products in the air max 90 stores this year.