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Since the introduction of Nike shoes in China soon after they occupied China's sports shoe market. Nike shoes, but few know how invented. Nike officially named in 1978. It is more than the leading brand Adidas, Puma, Reebok, known as the "new world created nearly 20 years the most successful consumer goods companies." Nike's profits from $ 13,000,000 in 1985 rose to about 1994, $ 400,000,000, Nike shoes, global turnover in 1994 reached nearly 48 billion U.S. dollars. In the U.S., for young people up to Qicheng dream is to have a pair of Nike shoes and news can be found on the Nike introduced Nike Baidu Encyclopedia, want to have authentic Nike, now is not luxury, but the store allows the expensive price people shrink, online shopping era, brought with me is I do not know the price convenience benefits.

Eugene, United States, known for sports, especially the developed world-famous track and field, known as the "run the center. " With the popularity of sports, where the manufacture and sales of sporting goods is also very active. King of Nike sports shoes now headquartered there. The name Far Eastern Air Max 90 is a name invented by Professor William. He was encouraged to begin further study and improvement of sports shoes. Soon, both the elasticity and moisture of a pair of Nike shoes and finally developed successfully. Nike shoes and brand companies immediate mass production and sold around the world, very popular with consumers, became Nike's "high-quality products." In addition to continuously improve product quality, but Nike also clever in business, they used a very clever and flexible marketing techniques, often solicit the views of athletes and to make marketing contracts with them. Nike actively seize the opportunity to use major sporting events a marketing campaign, they announced: who wear Nike shoes, Nike clothing and won the gold medal, Nike will be awarded to thirty thousand dollars. In this way, "Nike," the name of the louder.

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