Nike is to the business in the China Nike Air Max market has become more clear, the reason behind the Chinese market in its global map of the more important.
April 18 the fifth round of Super League, Dalian Shide against the Green City. 83 minutes to seal the victory of the volley of a record of foreign aid Shide Korean Ahn Jung-hwan scored in the game after flying excitement, jersey Adidas logo in the upper left front of the camera looming.
However this picture may be difficult in the next 10 years, reappeared.
Old rival Adidas and Nike, the Chinese Football Association has signed a sponsorship contract for 10 years, who won the Super League team next 10 years, all the uniform dress code, including the league with the ball and the referees, match officials clothing. Beijing Guoan, Dalian Shide and just because both teams had a contract with Adidas not due until end of 2009, so in this year's Super League, two players can battle wearing Adidas jersey.
"A company to sponsor a league to have won it in the world like no precedent." Nike in China Beijing Guoan football fans on how much some of the big accident. These fans do not know, this is not the only Air Max 90 generous in China this year.
February of this year, Nike began in Jiangsu Province to build its largest logistics center in Asia - Nike logistics center in China; in March, announced the closure of four plants, including the only mainland China has a wholly owned footwear factories; Meanwhile, the company also began a new round of channel shuffling. It is reported that some small dealers in the business of the poor, Nike began to focus on sales of the larger dealers.
NIKE is in its business in the Chinese market becomes more clear, the reason behind the Chinese market in its global map of the more important.
Long ago, Nike released the third quarter of fiscal 2008 report showed that sales of Nike 4.4 billion in the quarter, down 2%. Nike also announced in March 2009 to July, a total of 6.5 billion worldwide over the past year orders fell 10%. However, the Asia Pacific region including China, quarter sales rose 8% to 806 million.
Nike claims that in 2008, Nike sales in China surpassed 1.1 billion, has become the largest market outside the United States. Global adjustment in the structure of this year's Air Max 24-7, Nike Greater China region from the original in the independent, the direct headquarters.
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