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Liu Xiang and his coach Sun Haiping according to the analysis, the world's leading Nike Air Max sporting goods company launched one such brand, no doubt is an honor and in honor of the behind the market needs is also highlighted. They said that just like the original, like the autobiography, Athens came back out of this book is not intended to, but the domestic market, there have been multiple versions of a book on Liu Xiang, compelling circumstances, Liu Xiang out of the autobiography. Similarly, taking into account the many people in China and Liu Xiang may have the same name, some people have played such a "edge ball", designed to Liu Xiang as the main brand name or trademark, to the business sector registered, in order to ensure that their interests do not are violated, Liu Xiang, the need for a trade mark of their own, which the company's business plan and Nike coincide, so there is this "born I Cheung." Liu said, maybe other people named Liu Xiang will continue to be registered, but certainly not occur again Nike has designed this specifically for their unique trademark. Signs in the tongue like a fly on the wings, to meet with Liu Xiang "Asian night" in the title, while also happens to be the surname Liu Hanyu Pinyin "LIU". This unique design will become a symbol of Liu Xiang's personal and exclusive identity.

Reason why Liu Xiang and Nike has this cooperation, first of all because he is the image of Nike spokesman, cooperation over the years, the two sides have established a good foundation of mutual trust; Secondly, as an international famous brands Nike, for any product development of excellence, have been have a good image and reputation, and such big companies, the personal image of Liu Xiang is a very good protection, but also greatly improved; course, Nike has a very Air Max 90 mature business operational and marketing experience to maximize the guarantee "a win-win." As in the purely commercial activities, Liu Xiang, whether the sales of their brands have a certain interest into this sensitive topic, said
Liu Xiang and Nike respects, yet nothing about this point, if any, is only a "mean mean "because, after all, not mass production, the only" try the water, "as if the future can be developed to the present," Jordan "brand, the commercial operation may be some changes.

But Liu Xiang did not put their own brand see the multiple, he said, he does not need any marketing operations are run by the heart, on the whole when it is one of Nike's New Year gift to give yourself is to give the country sports shoes lovers a precious gift, "I hope people like me can enjoy this same shoe, I will redouble our efforts in the sports arena rewards you with better results Air Max 2009."