As we all know, the international shoe giant Nike, Inc. was founded in the 60s, when Phil Knight, CEO, concluded that there will be high quality running shoe market, so launched a revolution in the footwear industry. To 80 years, he again booming sports Nike Air Max shoe company into a marketing machine. Since 1986, the company's stock returns average annual increase of 47% in the 1986-1996 period, the "Fortune" magazine in the discharge of 1,000 companies nationwide, the company within the top 10. Currently, the company is becoming a sports machine, hosting events like golf tournaments, but also sales of sports equipment and clothing.
You ever wondered why Nike can do such an extent that a well-known international shoe brand at home and abroad? In fact, this has the personality and the company's corporate culture are closely related.
"Sports, performances, Air Max 90 free and easy freedom of sportsmanship" is the pursuit of personalized Nike's corporate culture. The distinctive feature of the corporate culture from the traditional concept of corporate image is created by the founder Philip Knight's.
Start when Nike Blue Ribbon Sports company, which is based on Knight, Graduate School of Business at the Stanifer school writing a paper for the simulation created. Knight collected some random famous track and field and sports fans the idea of writing in the article, their heads have a common goal: to defeat Adidas, more and more athletes are put on the production of high quality low in Japan the price of running shoes - Tigers.
As the company's founder, Knight's personal struggles and the never-ending business ethics throughout the business operations has always been. Knight was elected to the University of Oregon track team, a professional Middle Distance team, his passion for sports has been worn away. He later worked in Poland for 5 years when the price waterhouse accountant, and his business sense that is cultivated at that time. Legendary Oregon track coach who Bierbaoer special style always made him a star athlete running shoes. He told Knight, a track and field team is composed by a number of individual team members, everyone must stand still to hard to improve his or her performance, track athletes of the credo is: "There is no end." The price waterhouse to the revelation is "the most fundamental principles of business conduct." Nike's Air Max 2009 history is an ongoing dialogue over the course of the two beliefs, the spirit of an athlete's personal struggle to harmonize with the process of commercial constraints. Knight and Bowerman co-founded Blue Ribbon began, and changed its name to Nike in 1972, and since then it began to design shoes with the company logo and produced in Asia.
Commentaires