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Of stars, businessmen, politicians, the handmade custom Nike Air Max shoes personality and taste has always been a symbol of: Zhang Ziyi, Tony Leung and other stars from the Ferragamo shoes is the amount of foot custom luxury brands. The amount of foot custom retro recently blew Wenzhou - City South Gate recently appeared in an Italian handmade shoes custom shop.

"NILIDA" handmade Italian shoe store to open in the Great South Gate Commercial Street, shop fitting minimalist style in Italy, displays a variety of men's shoes, shoes price from 2,000 yuan to 2 million yuan range, the French calfskin leather, crocodile skin, snake skin, ostrich skin and so on. Careful observation, and other brand shoe store different is that the amount of foot store there are round devices and other special tools. From the reservation, the amount of foot, through the toe, ankle and other three-dimensional data, and then determine the style, color and leather, etc., produced after the try, and then adjust, customized to be half a month to a month's time. Allegedly, more than 300 handmade shoes by the procedure to be produced, every leather bending, and customers will be arch, toes, the foot fit.

"NILIDA" While the opening only two months, but the highest priced custom shop - 28,800 yuan a pair of shoes was sold half a dozen pairs. Alleged that the shoes taken from the crocodile belly leather piece of the softest leather.

A salesperson said the store, business persons and returnees, two of its exposure to the strength of consumers. Store after another in the high-end customized Air Max 90 shoes, two pairs of 28,800 yuan Chen is doing business in Shanghai: "The French Berluti shoes price to 3 million to 5 million, but they wear custom shoes Wenzhou, in the work and comfort of the shoes do not lose it in France. "British" returnees "Mr Lam is Wenzhou, a foreign enterprise in Shanghai. "Foreign handmade custom shoes are expensive, the return temperature that there is such a store in Wenzhou, run went. Cortex rare alligator shoes the high end of good, to customize a pair." However, spending on a million custom shoes After all, people do not, most custom shop select shoes for men from 2000 to 3000 yuan price, these shoes in calf leather as a material imported from France.

Opened in Wenzhou, a high-end handmade custom shoe store so there will be market? Aokang Shoes Co., Ltd. Zhejiang Brand general manager Luo Huirong O'Connell said, Versace, Gucci, Armani and other luxury foreign brands are known to hand. Customization is a niche high-end industries, production and then a big brand, but also produced less than 3,000 pairs of shoes a year. However, this is a considerable potential of the industry. As the senior white-collar workers, entrepreneurs and other groups seeking to improve the quality of life, the amount of foot custom shoes for foot comfort and fit, but also a shoe assembly line can not be resolved, the market accomplish much. O'Connell has also been tested in two or three years ago, custom foot of water is being Hangzhou, pilot.

"NILIDA" founder of Ze Gu Jian said that in Beijing, Shanghai and other places, customized highly respected celebrities, a large number of tailor-made brand two years stationed in Maoming Road Shanghai, store rents gone up, Air Max 2009 and let everyone see this small minority industry's potential. Wenzhou businessmen gathered strength for all to see luxury, combined with more and more people realize that custom handmade charm shop there should be room in Wenzhou.