According to reports, Nike has confirmed the news that it will be expanding its range of iPod-enabled shoes by moving on from a limited selection to a wide range in the coming months. The company plans to make all its running shoes compatible with its Nike + iPod technology by the end of this year.
In the Nike + iPod technology, a sensor called 'Nike Plus' is attached to the shoes, which allows runners to track their time, distance, pace, and the amount of calories burned with the Apple iPod.
Reportedly, the news came out when the company revealed its third quarter results last week. The results revealed that the revenue has shot up 9 percent to $3.93 billion, from $3.61 billion last year. Mark Parker, President and Chief Executive Officer, Nike said that consumers want a more compelling and relevant experience wherever and whenever they shop leading the company to plan some changes in its retail strategy.
By grabbing the opportunity they intend to take Nike and the industry to someplace new, where consumers have experiences that are physical and digital and mobile. Although the company has not released any details on any of the products, it has, however, said that consumers can expect some of these products in the air max 90 stores this year.
Sports giant Nike brand (Nike) of the overseas employment system has long been questioned. 14, Nike announced the names of more than 700 overseas factories and locations of
these overseas air max 2009 factories producing Nike shoes, clothing and other products worldwide. Nike
became the first in the industry initiative to provide the brand overall business supply chain.
Big company is to retain
Disclosed over the years, there
have been requirements include Nike, Reebok and other major brands under the company announced its name and location of manufacturing plants for local independent observers to
investigate the actual working environment. However, these large companies have refused to company secrets, they said that these data have been published, it may lead to some
new product design details leaked.Nike supply chain initiative to publish this information, the outside world has been positive. International Textile Garment and Leather
Workers Union (Inter-nationalTextile, GarmentandLeatherWorkers'Fed-eration, referred to as the ITGLWF) said the Secretary-General NeilKearney, Nike's current actions have
meaningful reform, "so everyone will know, Nike announced it has implemented the company policy. "However, some critics say, Nike, fully comply with corporate social
responsibility from the requirements there is still a gap. The interests of workers to support people JeffBallinger say this though Nike has a positive meaning, but more good
things in the show before the public, as to the practical problems raised by the workers, there is no specific solutions.
Over one-third of the Asian manufacturers
Nike released the list of overseas air max 24-7 manufacturers, including: 124 in China, Thailand,
73, 35 in Korea, Vietnam 34, in addition, there are other parts of Asia and South America , Australia, Canada, Italy, Mexico, Turkey and other factories. Nike spokesman Lee
Weinstein (LeeWeinstein) expressed the hope that the company's behavior to drive the industry forward.
Force workers to delay the work
In addition, the 14
-day report, Nike also recognized that cooperation with overseas factories to force workers to delay work there and other violations of workers rights and interests. One, Nike
in 2003 and 2004 examined 569 overseas manufacturers. According to the report, found that the factories in South Asia a more serious problem. Half of the local factories,
require workers to work more than 60 hours per week, of which more than 10% of the factory workers who refuse to work overtime made punishment; In addition, the report also
pointed out that many South Asian workers in the factory also limit the toilet during working hours and drink water.
Reebok had the tide
Recent years,
some large companies have to enhance the transparency signs, improve image and attract customers. They think that a socially responsible company to attract more consumers.
Consulting firm AccountAbility 100 large companies for the global social responsibility rating of the latest results: 72 companies publish corporate social responsibility annual
report. --- Nike's rival air max LTD Reebok had with the tide, on its official Web site announced its two-
thirds of sports shoes manufacturer information.
Do not throw away old shoes, Nike can use its courts and track laying.
During
the summer holidays this year are students, young people, Chaoyang
District, Beijing, Shang Street Mall at the junction of the Nike air max 2009
store put up a prominent entrance sign: old shoes recycling. A pair of
old shoes, Nike brand shoes in the purchase of new shoes arrived in 50,
non-Nike brands are capable of reaching 30 per shoes.
The Direct
from the Nike factory stores in China with the word "recycling old
shoes," one sign of the Nike stores. From July 1 to August 15, Beijing,
Shanghai, Guangzhou, Wuhan and other places of 31 Nike factories Direct
Direct stores and 12 flagship stores, have played such a publicity card.
Nike
in China, this is an experiment of environmental protection activities.
"Young students during the summer holidays there will be a lot of time
shopping." Nike spokesman Huangxiang Yan said China, Nike, China's young
people want to wait and see about whether consumers are interested in
your old shoes to wear to the collection point.
This is Nike has
launched a 20-year recovery plan for the first time in China shoe
trial. Since 1990, Nike will be launched in the United States "used
shoes recycling" program, the program called Reuse-A-Shoe, Nike's global
social responsibility program as part of Nike Go.
Reuse-A-Shoe
in 1993 and extended to Canada, Japan, Australia and 11 countries and
regions, more than 200 Nike Guide (factory stores), and some sporting
goods stores and
universities. However, in these areas, Nike does
not directly paid to the submission of old shoes to consumers, but to
provide discount coupons, vouchers and other benefits. If the New York
Nike Town, the owner in addition to dedicated in-store recycling bins
outside each donated old shoes back to a Jiuzhe coupons to consumers.
In
the past, because there is no implementation of the recycling program
in the world, every year tens of thousands of sports shoes was mixed
with ordinary garbage, the waste is sent to landfill, the implementation
of the scheme, the Nike statistics the end of 2008, Nike, the global
total of 21 million pairs of recycled shoes, and now Nike can be
recycled in the United States each year about two million pairs of used
shoes.
Initially, these recycled old shoes have been shipped back
to Nike cooperation in both the United States for dismantling,
processing and recycling plants. The two plants located in Memphis, the
other in Tennessee. Later, Nike has found in Belgium can be processed
scrap athletic shoes, a factory used to process recycled shoes from
Europe.
United States is used in a Memphis factory called
"slice-and-grind" of the technology, based on this technology, every
pair of shoes will be cut into three pieces - Rubber
(36300,530.00,1.48%) outsole, foam midsole and fiber upper, these
sections will no longer be sent to grinding machines grind, and then
purified. Belgium, in 2005 opened the first Mel Hout shoes for the whole
plant ground into powder, and then through a complex series of
separators to separate the powder after grinding and processing of
materials into different uses.
Although the process is different,
but their use is the same - those shoes after dismantling processed
into three kinds of high quality Nike abrasive materials. A shoe outsole
is made of ground rubber Nike, for the runway surface, gymnastics mats,
playground surfaces and even the new Nike products, such as resistance
to Ke Peige Withers or Jordan XX3 outsole, also on for some decoration,
such as buttons and zippers; the other is made by a shoe midsole foam
Nike grinding can be used as outdoor basketball and tennis courts below
floor mats, and used in the indoor soccer field; also There is a fabric
upper shoes from Nike made air max 24-7 fiber mill, used to make cushion, used in indoor venues in the plastic pitch and wood.
These
raw materials processed by the unified purchase of Nike, and then
donated to some remote areas and poor public State Sports Foundation,
for the construction of soccer fields, basketball courts, tennis courts
and the plastic track and other public sports facilities.
Chicago,
Douglas Park Field Turf football field is one of the one. This and the
United States by the Nike Foundation donated $ 500,000 soccer stadium
built using old shoes Nike made of Nike Grind material processing, high
performance, low maintenance surface of the young people free.
China
also has a Nike donated the venue - located in the Dongdan Sports Park
grass soccer pitch, basketball courts, rubber mats and plastic runway,
all of its raw materials are transported from the Nike factory over the
United States, spending the construction of the general court in the
country 3 to 5 times.
According to Nike's estimates, the
construction of a standard football field requires 50,000 to 75,000
pairs of recycled athletic shoes (small Futsal soccer also need
10000-20000 pairs), a basketball court or tennis courts 2500 pairs to be
spent, and the laying of a standard runway, then at least 75,000 pairs.
But
until this year, Nike has not been carried out this activity in China.
Because Nike's sales in China before the multi-agent by the dealer until
the last two years, Nike has started to increase direct sales stores
building, which had to be carried out this activity.
Present
statistics Nike in China, Chinese companies are the number of recycled
shoes and assessment results, but have not decided how to dispose of
these products were good shoes, because China is currently no processing
plant these old shoes, as to these shoes sent to where the headquarters
of Nike, in consultation with China is still hope soon to
come
up with a solution, but will certainly use these shoes for the
construction of sports facilities for recycle. Nike did not think China
is a good old shoes in the future continue to implement recovery plans.
In
fact, the design and manufacture Nike shoes in the beginning, it has
been considering the future can be disassembled and the greatest degree
of recycling. Established in 2000 under the Nike Considered design
concept of environmental protection - to reduce toxic materials, reduce
waste, increase sustainability, for all Nike brand footwear products in
2011 to Nike Considered to be the concept of environmental protection
requirements.
Accordingly, in its new air max LTD
products in recent years, Nike shoes, apparel and accessories in the
large-scale use of organic cotton, recycled polyester, rubber and other
environmentally friendly materials, environmental protection, design and
manufacture of the Nike Trash Talk, Air Rejuven8 and a series of line
with its environmental design new products.
"This is the case,
whether it is Nike's own recycling, recycling processing companies or
other societies, will not cause pollution." Huangxiang Yan said.