Mercredi 29 décembre 2010

Nike's new push "low-carbon green" national team jersey

Including Cristiano Ronaldo, Robinho, and Ji-sung Park’s more than the world’s top players will be wearing this summer, football’s most environmentally friendly and has the most advanced technology in the South African arena jersey. All Nike sponsored team (Brazil, Portugal and the Netherlands) for the first time wearing air max 2009 is made entirely of recycled polyester jersey, each using up to eight shirt recycled plastic bottles. Nike London Battersea Power Station is a global media event held by several football players on the introduction of a new national team jersey. This article comes from the textile and resources, please direct users directly in the browser, enter the Textile Resource view.
 
Nike Brand President Charlie Denson said: “This summer, through the participation of the greatest players the World Cup in South Africa to provide the latest and most innovative products, Nike will provide a dominant football player. According to today’s announcement, we are working Players equipped with the new designer clothes, these clothes are not only beautiful appearance, superior performance, and the use of recycled materials, reducing the impact on the environment. “
 
Clothing air max 24-7 to make the national team in 2010, Nike’s fabric suppliers from Japan and Taiwan dump collected waste plastic bottles, and then melted to produce new yarn, yarn eventually be converted to the new jersey fabric. This process saves raw materials and manufacture of new PET compared with up to 30% less energy consumption. Through the use of recycled PET to produce its latest series of the national team jersey, Nike prevent nearly 13 million plastic bottles (total of about 254,000 kg of polyester waste) into the landfill. These bottles enough to cover more than 29 football pitches. If the recovery of bottles used to make jersey end to end, they will be able to more than 3,000 kilometers long, more than the entire coastline of South Africa much longer.
 
National costume of the series is to make Nike products are more sustainable for all important step in the process.
 
In addition, all team apparel are designed taking into account national culture and identity. Nike athletes understand the experience of national pride in the game, so each air max ltd shirt designs reflect the tradition of nine national teams and unique football culture.
Par pickreplica - 0 commentaire(s)le 29 décembre 2010
Mardi 28 décembre 2010

Internet sales, a fortress imitation is tasted

July 13, the reporter the name of the consumer and a pat on the Internet called "product library is still" the shop contact with the owner through the QQ online communication. The Fujian network called "triple point of water," the shop owner said he opened shop two or three years, the monopoly sports and leisure shoes, bags, clothing and other accessories. From the online sales of brand point of view, there is Nike, Adidas, Converse, Puma and four international brands; from the price, the whole is greater than similar brands on the market cheaper than half.
Reporter: Nike sportswear and air max 2009 shoes, the price is not too expensive. I would like to ask, is not authentic? Triple point of water: not authentic, is a fine imitation. But the quality can be guaranteed.
Reporter: Where is produced, it will not be the Zhejiang goods. Triple point of water: Fujian. Reporter: Is there a genuine sell it? Triple point of water: to the store to buy genuine, you will be discouraged after seeing the price.
......
When a reporter asked whether the fear of the last, when investigating the business sector, the other half silent.
"Triple point of water," frankly, cottage imitation goods "disaster area", mainly clothing, bags, watches, cosmetics, electronic products, and the variety and number of far more than genuine. Journal reporter Taobao Swiss luxury goods belonging to men table Count quote machine, the brand's average market price is not lower than 10 million, while in the site, the reporter was found yuan sale product of more than 920 pieces, more than 160 million pieces. Subsequently, the reporters Nike air max LTD and Adidas to Chinese companies for consultation, the results were informed that the current two brand in mainland China has not set up online sales, only to the store to buy authentic brand. Staff that reflects the online counterfeit brand has received numerous complaints, corporate intellectual property departments have been working with the business sector with the crackdown, but strong sales momentum in the face of the Internet, appeared to be inadequate. They said, "The quality of the goods purchased online will not be accepted complaints."
Par pickreplica - 0 commentaire(s)le 28 décembre 2010
Vendredi 24 décembre 2010

The competition is a long-distance race

A brand is not the power overnight. Similarly, sports competition in the market is bound to be a long-distance running, the temporary leader does not ensure the final victory.
 
In the international market, Adidas was the king of this market, but now Nike has begun to lead. In the Chinese market, Li Ning has been thriving, but now nike air max, with the ANTA, Pick, trends and special steps such as the Chinese sports brand's rise, the situation has become crowded.
It was Li Ning, China's market leader in the first position after a painful loss of market, after a strong rise again. In 2009, China's largest sports brand sales of more than 8.0 billion, in the Chinese market, second only to Nike surpass Adidas sports brand. This year, Li Ning abandon the old LOGO, start a new design of the new logo and new slogan "make the change", began to attack the Nike.
 
Ttemporarily behind the Olympic did not give up the pace to catch up. Left from the beginning of this specialization and internationalization of the Chinese sports brand, has been the fledgling, highly motivated. NBA, from simple advertising to cooperate with the team, air max 90 to star in the endorsement, finally reached an official partnership, and the formation of an international NBA players "TEAM", the Olympic brand awareness, sales and profit margins are been a rapid increase, has entered the second camp.
So how should a sports brand to the world? Lee Sang as the answer is: "focus on national culture and to maintain breadth of mind." Only with the cultural output, the cultural connotation of the brand on the product, the layout of the international vision and the integration of local culture, so that the power of the brand enjoys popular support.
 
At this point, the choice of Olympic celebrity endorsements have been confirmed: the signed endorsement of 12 NBA players in the star, Jason Kidd, Shane Battier and so are Americans, for the U.S. market; is Pietrus, France, concerned about Western European markets; Vujacic Serbs, Chinese and the Eastern European market; and Dikembe Mutombo are Africans, that the mysterious continent will also be important Olympic international strategic pivot. Today, the Olympic products through national distributors, has been sold to Japan, Korea, Europe, Middle East and other dozens of countries and regions.
 
The products air max ltd can be international is not just sold abroad. International basis must be professional and should be an international R & D and international talent, resources, international marketing and international sales channels.
 
Chinese brands have opened R & D center will be designed to the world's largest sports brand Nike headquarters. Recently, the ANTA contracted with Kevin Garnett of the machine attempts to enter the overseas market. The Olympic in Los Angeles for the establishment of U.S. subsidiary and research and development design center, and is working with several large retailers in the United States to discuss cooperation, the second half of this year is expected to open for business in the United States. All these indicate that China's domestic sports brand is gradually catching up the pace of multinational brands, to the world.
Par pickreplica - 2 commentaire(s)le 24 décembre 2010
Jeudi 23 décembre 2010

Whether celebrity endorsements shoe has come to "dead end"

Star effect in the current business of our society is already very common phenomenon. Directly compared to the early publicity for the product, a shrewd businessman long known that, select a community with good public image of the spokesperson of publicity, publicity is often greater than the direct effect, so businesses are in great importance for the brand image Today, the use of the star effect is even more enthusiastic.
 
This phenomenon in the air max 90 shoes and apparel industries, although there quite late, but fast. Side of the international brands and first-line star, combining the strengths of local enterprises and the colored side is the high-profile artists cooperative. In particular sports shoes and apparel industry, once set off a wave of celebrity endorsements. But celebrities do endorsements, pay attention to many problems, or just the opposite.
 
This case numerous events. 2008 Olympic Games, Liu Xiang is a good example.
 
Liu Xiang shocked the nest to retire because of injury, but also shocked the audience of all, of course, shocked those who bet on Liu Xiang's sponsors. Liu Xiang in the 2007's made the 14 brands: Amway Nutrilite, VISA, Erie, Nike, Bank of Communications, Lenovo, China Post, PVI, O'Connell, Shanshan, double the money, SITA, Baisha, China Mobile. In 2008, Ping An Insurance added, Cadillac and other heavyweight companies and brands. More conservative estimates, these activities involve the ads speak more than 5 million yuan. It is reported that Liu Xiang endorsement of giant brands produced before a lot of advertising, plans Liu Xiang from August 18 to begin running when the first race, involving television, newspapers, outdoor, Internet and other media platforms. However, Liu Xiang after the game, the sponsors of the marketing plan will be affected. The industry estimates, This time to retire, Liu Xiang personal loss more than 1 million, while corporate sponsors will be reduced more than 30 billion, the greatest impact of non-Olympic sponsor Nike air max tn.
 
Last year, China's Li Ning Sports Goods Company $ 7,500,000 5-year endorsement fee to sign Isinbayeva. Today, April 11, the Russian pole vault queen Yelena Isinbayeva announced an indefinite leave stadium. "Oriental Horizon" column on celebrity endorsement advertising survey, 66% of consumers said that celebrity endorsements do not like a part of advertising, for the exaggerated celebrity endorsements, 90% of consumers think that will directly affect their star impression, and should take responsibility for advertising.
 
As consumers in the process of footwear consumption in the more mature and sensible, most consumers believe that star basically does not care about what problems exist in the product quality, even in the promotional and advertising products differ, most stars will also take silent attitude. Over time, this approach is a lose-lose for consumers and the consequences of celebrity. Therefore, the footwear air max ltd business to build heavily on the star is not only difficult to play the desired effect, but also may have the opposite effect.
 
Not only the positive role of celebrity endorsements ever being questioned, and star of their own professionalism and compliance with the contract and so more and more to businesses worried. Michelle Reis broke the news some time ago the absence of the much floor endorsements is one example. Although it is difficult to determine merits and demerits, but get involved in the lawsuit, after all, we all want to see the results.
Par pickreplica - 0 commentaire(s)le 23 décembre 2010
Mercredi 22 décembre 2010

Barcelona and Guo'an Combat will be colorful Messi is office guarantee of the nest box

Aug 8 Barcelona staged the nest and Guo'an tickets to be divided into 8 files: 280 yuan, 480 yuan, 680 yuan, 880 yuan, 1080 yuan, 1280 yuan, 1680 yuan and 2880 yuan per month. Can be sure of is that Lionel Messi will be the ticket guarantee, and the present 80% of tickets have been sold, of which the cheapest and most expensive tickets for the two grades has been sold out. However, according to a Beijing media colleagues said, with 80,000-seat "Bird's Nest" actual only sold 30,000 tickets, but not all the remaining seats are vacant. So to the race day, air max 2009 "cattle" may learn a great fishing.
 
However, the "cattle" a great fishing on the premise that competition must reach the hot ticket is hard to level, and Macy's appearance is a box office guarantee. Work in Beijing, Xiao Tang is not really a big fan of name, but he has done much to shore up a lot of relationships take a lot of human, is to get a ticket in order to see for Lionel Messi to play, " That was 'the World Player of the' If it were someone else, I do not charge this thing out. "
 
5-day news conference, a reporter asked Guardiola: "Messi will debut in the game?" In fact, many people ask this question, because in Korea K League-Star team before the game, melon Mendiola has said that Messi will not play because of health reasons. This time, Guardiola is to face the Chinese fans, and his answer is: Lionel Messi certain appearance. And look tired Macy's position on this issue is also very "World Footballer of the" magnanimity: "Now my body no problem, I am looking forward to 'nest' of the game."
 
Macy's position was by no means false, his "nest" still very emotional. Timberland Boots 2008, the Lionel Messi and his teammates on this site is to beat Nigeria 1-0 on the team, Argentina won the Olympic title. This time the return visit, Messi can completely relaxed state of mind in their own "paradise" may not exceed half to complete a personal show.
 
Of course, this also means that, on August 8 in the "Bird's Nest" and Guo'an for after the game, Messi would have to fly nonstop to Dublin, August 11 on behalf of the Irish team played Argentina. It's no wonder that some fans in the forums such a proposal: August 8 game site, play a banner that read air max 24-7 "Messi do not play, we can understand."
 
Spanish media had jokingly said that Massey has created a new record, because he was more than a week's time, the continuous flight of more than 3 million kilometers. air max tn Messi after the end of the vacation itinerary is as follows: 4 to participate in league with the South Korean K-Star team's warm-up, 8 to participate in the warm-up match with Beijing Guoan, 11 will participate with the Argentina national team went to Ireland competition. The "night" Messi, it is simply "inhuman" and toss.
 
Over the past year, really tired, Lionel Messi - La Liga was played, the Champions League have to play, the King's Cup, the Spanish Super Cup, European Super Cup, World Club Cup, one less. One season down, light the match the club had more than 50 games, had to fly back to South America to play in bursts World Cup qualifiers. The so-called holiday in South Africa after the World Cup only a short span of 20 days, and the next a challenging season and are waiting for Messi. Lian Zhouzhuan so, even the "Warcraft" all fall down, it can not help distressed Macy small physique.
 
Messi not want to rest, in the 4-Star team and South Korea K League before the game, Barca coach Josep Guardiola to let it come to: Due to health reasons, Lionel Messi will not participate in league with the South Korean K-Star team. Results remark, the sponsor is not done soon: air max ltd "Messi is not playing? OK, that's two million euros Barcelona appearance fees and do not want it!" So, Guardiola no choice even if only playing 20 minutes, Messi also have played; a result, people in the capital airport to see Messi, his face filled with weariness, until riding the bus, to remember the fans to be on the window and shot a smile; Thus, In the press conference, Messi has been asleep, the last storm was simply lying on the table. May be another point of view, this gold rush to Asia dropped by 8 Barcelona Spain striker, if the less Messi, this "business show," Who is willing to care? So Zaikuzailei, Macy must also be placed foot "The World Footballer" style.
Par pickreplica - 2 commentaire(s)le 22 décembre 2010
Jeudi 16 décembre 2010

Rockets won six straight at home, "Amazing Bird" came back popularly

December 15, the Rockets at Toyota Center against the Olympic star Carl Landry led the Sacramento Kings Youth Corps. Rockets 118-105 win over the final Kings, welcome home the six-game winning streak, Scola 23 points and 10 rebounds, 12 points and 9 assists Lori Martin 14 points, the king side Terrick - Evans missed, again "home" Carl Landry scored 17 points 5 rebounds, 3 blocks also sent, Martin and Luis Scola were at Bird in men eat hot pot.

Speaking of the Rockets and Kings, two, indeed, has a long and disputes. Before the contest, the Rockets reached with the other side just a small deal: Rocket sent within the team's second-year guard Taylor and a cash, from the king in exchange for a 55 pick next year to sign draft protection. Martin King has played in five seasons, the Rockets coach Rick Adelman has taught the king now 8 seasons, air max 2009 and Olympic star Carl Landry for the Rockets have lost six teeth, so this match for both sides have a non- with unusual significance.

Although Landry did not help the king today to win, but Toyota Center Landry back, still with his game winning applause from home fans. Landry in Houston, where fans enjoyed a high popularity, Rockets fans are known as "Bird", he was personally training team player; playoffs with the Jazz a war, Landry Assault on track, is Carlos? Boozer knocked a tooth life and life; in the regular season contest with the Mavericks, Dirk Nowitzki Landry has been destroyed five teeth. Bit by bit from the race point of view, Landry of the Houston Rockets, is nothing less than the hard. For Landry, the transaction to close to a year's time the king, but he said he still loved Houston, Bird in an interview after the game, said: "once again back here, I feel very good, I was still on here grateful, still there is love, is still grateful to Houston fans for supporting me.

"fans concerned about the players than the game, the designers are more concerned about the players on the field during every off and running in order to better understanding of the needs of the players on the shoes. In this game, Pick R & D centers overseas designers shoes personally went to the Toyota Center to watch the exciting race close.

Hu Bin Pick R & D center designer, today to reporters about the outstanding performance of the boots worn by Landry: "Landry wrapped the boots in the upper part to increase crash protection, in response to tough Landry wind the ball, boots Olympic cushioning system is exclusive Cushion-3 (three cushioning technology), personal LOGO extend out of the electric carving patterns gives a strong visual effect, and the consistent tradition of the magnificent Kings. uppers Chong holes arranged in a decorative sense of the court, meaning the Kings fit and style. toe heel add a personal exclusive LOGO, the tongue is also embroidered at the Landry personal signature.

"After the game, Landry spoke in an interview, also the feeling of going to China this summer: "I took part in Olympic activities, to many Chinese cities, so I feel great. I look forward to next summer to visit China again, air max ltd and look forward to seeing fans in China."
Par pickreplica - 0 commentaire(s)le 16 décembre 2010
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